Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
