Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers
Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter.
With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker.
In this episode, Dylan and Tiffany discuss…
- The Genesis of 'Peak Performers': What drove Tiffany to create an intimate, community-focused newsletter.
- Evolving Newsletter Strategies: Learn how Tiffany shifted her newsletter approach in 2023, and how the change has impacted her business.
- Significant Growth and Engagement: Insights into how Tiffany's strategic changes resulted in a 70% growth in her email list and a nearly 50% open rate.
- Community Leveraging and Monetization: Strategies Tiffany employs to grow her newsletter audience, including her collaboration with SparkLoop and approaches to monetization.
- Looking Ahead to 2024: Tiffany's massive newsletter aspirations for subscriber growth—and how she plans to achieve them.
- Creating with Passion: The importance of a clear mission and genuine enthusiasm in newsletter creation, and direct impacts on subscriber engagement and content quality.
...and much more!
